This is the branding identity I have created for myself. I wanted to mix simplicity and geometric shapes with the contrast of the elegant French Script MT curves and, in some instances, the circle. I think this is a good representation of myself. My usual aesthetic leans towards very curved, elegant shapes that are beautiful. However, I am also very drawn to the simplicity and interest of geometric shapes. For the colors I chose blue, white, and black. The blue is very calming and beautiful, the black is striking and sleek, and the white is a great use of white space and interest. This branding identity was created using InDesign.
First Design:
Business Card Progression:
(Back)
(Front)
Final:
